For companies selling specialized physical products B2B

Build Another MQL Channel for Your Sales Team

We identify companies that can realistically buy your products, reach the right decision-makers, and turn outbound into qualified opportunities for your sales team.

We’ll assess one of your product lines, reachable market and buyer economics.

Who this is for

Built for companies where the product matters

For manufacturers and distributors selling physical products with specific applications, use cases, or buyer requirements.

Engineered components

Fasteners, fittings, seals, assemblies

Industrial equipment

Machinery, automation, controls, sensors

Specialized hardware

Security, storage, safety, infrastructure

B2B distribution

Niche industrial, commercial, OEM supplies

Case studies

Campaign Results

Screenshots from real campaigns for various physical products.

74 MQLs in 1.5 Months

Gopotties - a Porta Potty rental company

The client rents portable toilets and trailers in the Las Vegas area - the campaign targeted companies with a realistic use case for portable sanitation, and generated 74 MQLs in 1.5 Months.

Instantly campaign overview for the mobile security cameras campaign

25 MQLs in just over a month

Industrial fastener manufacturer

The client manufactures industrial fasteners. The campaign targeted manufacturing companies whose products could realistically use engineered fasteners, and generated 25 MQLs in just over a month.

Instantly campaign overview for the industrial fasteners campaign
Positive email reply from the industrial fasteners campaignThird positive email reply from the industrial fasteners campaign

190+ MQLs in four months

Custom wine storage company

The client builds custom wine storage. The campaign targeted niche interior designers, and generated 190+ MQLs in four months.

Campaign dashboard overview for the custom wine storage campaign
Positive email reply from an interior designer interested in custom wine storage

65 MQLs in five months

Mobile security camera company

The client sells mobile security camera systems. The campaign targeted construction companies, hospitals with large parking lots, as well as golf courses in California with a realistic use case for surveillance cameras.

Instantly campaign overview for the mobile security camera campaign
Positive email reply from the mobile security camera campaignSecond positive email reply from the mobile security camera campaign, asking for vendor setup documents

The opportunity

How much of your market is your sales team actually reaching?

Distributors, trade shows, referrals, inbound and existing relationships can all generate business.

But they don’t necessarily give your sales team complete market coverage.

There may be hundreds or thousands of companies that could realistically buy your products that simply aren’t on your team’s radar.

Outbound gives you a systematic way to identify and reach them.

How we target

Find companies that can actually use what you sell

An industry label doesn’t tell you whether a company needs your product. We research what each business makes, installs, distributes, or uses before adding it to a campaign.

1

Define the fit

Identify relevant industries, applications and customer characteristics.

2

Research the accounts

Use custom AI-assisted research to assess each company against your product’s requirements.

3

Reach the buyers

Find the people involved in purchasing, engineering, operations or other relevant roles.

The offer

We build and run your outbound channel

We handle the research, sending setup, buyer identification, messaging and campaign management. Your sales team gets qualified interest to follow up with.

1

Research your market and buyers

2

Build and launch the campaigns

3

Optimize using campaign data

We run the channel with you for two months. By the end, you own the infrastructure, data and process.

Could outbound work for your product line?

On a 25-minute call, we’ll look at what you sell, which companies could realistically buy it, who we’d target, and whether there’s a practical opportunity for outbound.